Guide readers to your CTA with a GIFĪ well-designed GIF in a marketing email will lead readers to your call to action. It’s easy to look at the fun toys in the GIF and imagine your kids playing with them.īe intentional about how you use a GIF so that it serves your intended purpose: communicating something meaningful and getting clicks. The colorful images show different products that you can purchase for your children at Melissa & Doug’s Labor Day sale. For example, this GIF from Melissa & Doug communicates part of a story: Then determine the best medium through which to tell it. First, think about the story you’re trying to tell. Don’t throw one into an email just because you can. GIFs are a powerful part of your toolbox of storytelling techniques. While their use in email has only recently grown in popularity, readers are already getting used to seeing them pop up in inboxes. GIFs have been around pretty much as long as the internet has. Here’s how to make sure your GIFs in email are as effective as possible. A GIF-based campaign from Dell increased email conversion by 103% and raised revenue 109%. Most importantly for marketers, GIFs have been proven to increase engagement and conversions from email.
Here, Cute Root used animated GIFs in email to share customer testimonials. You can get creative with your GIFs - there’s no need to stick to solely product GIFs.
GIFs are also useful for featuring products or explaining processes in a way that’s more engaging, effective and space-efficient than a series of static images.Ĭonverse uses an animated GIF to show product options. Once they’re in an email, GIFs often add a sense of levity, delight and playfulness that’s eye-catching and entertaining in your subscribers’ inboxes.Īn animated GIF from an email by Land’s End. They can be included in email the same way you’d include regular images, making them simple and straightforward to use. GIFs are image files, similar to PNGs and JPEGs. Click To Tweet Why use animated GIFs in email? Animated GIFs are a great way to bring motion and a sense of aliveness to a brand's visual storytelling techniques. Let’s talk about why should you use them in your email marketing campaigns. Here’s one example from Hanna Andersson:Īnimated GIF from a Hanna Andersson marketing emailĪnimated GIFs are a great way to bring motion and a sense of aliveness to a brand’s visual storytelling techniques. You might not think GIFs in email marketing are appropriate - but in fact, an animated GIF in your email can be a fun way to showcase your products. The first frame should communicate your key messageĮven if you’re still not sure how to pronounce “GIF,” by now you certainly know what one is: A popular image format that allows for multiple frames and can provide an animated sequence.
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